Most retail managers believe sustainability and carbon sequestration initiatives will require the participation of organizations like their own, but how these programs scale, and the precise nature of that involvement, is still an open question.
According to a recent survey of CropLife 100 Retail managers, more than eight in 10 respondents believe that retailers have a future role in carbon sequestration programs. And the view is even brighter for sustainability programs – 97% are upbeat about the prospect that agricultural retailers will play a part.
The same respondents also shared that just four in 10 are currently engaged in a carbon program, even at the pilot stage. While some of the large, fully integrated retail organizations are actively engaged in creating programs of their own, many others are collaborating with channel partners or forging formal alliances that provide more transparent alternatives and clearer pathways to farmer value.
While supply chain challenges are understandably diverting retail leadership attention, retailers will continue to explore the current and future opportunities in carbon and sustainability programs for their businesses.