Empowering Agriculture Through Technology
The Global AgTech Initiative
Innovations in technology have been an important part of agriculture since its inception 10,000+ years ago. The incorporation of data and digital solutions in recent years have only expanded our capabilities and have the potential to be transformational in ways we have barely begun to recognize. But these possibilities are limited by our ability as an industry to work together toward common goals and broader adoption.
To help facilitate these goals, Meister Media Worldwide is launching the Global AgTech InitiativeSM.
The Global AgTech Initiative will unite growers, ag tech companies, and the ag distribution chain, and engage with non-endemics to ultimately create transparency about the benefits of agricultural technology.
Through a portfolio of events and informative products, the initiative provides opportunities to connect the industry with multiple touchpoints ranging from market intelligence to research to thought leadership. Our focus is to encourage sharing of information, networking, and global opportunities to forward the adoption and creation of ag tech.
The ag tech industry needs advocates, community, and connections to create strategies to expand the vision for how technology can improve agricultural practices. However, the advancements, the research, and various products often exist in silos. As autonomous equipment, expansion of broadband access, and product portability are reshaping food production systems to better utilize scarce resources and leave a lighter environmental footprint, it’s a crucial time to create community, communication, and education to forward the advancement of this technology.
The transformation of global agriculture continues at a rapid pace. Technology is not only driving efficient food production, but it also represents the foundation for sustainability, transparency, and a need for more stakeholders to be connected.
The end goal is creating transparency and efficiency in food production through to consumption. For this to be realized, a continuous dialogue and the sharing of knowledge must occur, and we aim to achieve this with the Global AgTech Initiative.
We’d like to know what you think about the path forward for agricultural technology. For more information on the Global AgTech Initiative, please feel free to contact me at edavis@meistermedia.com.