Agricultural Technology

Unlocking the Future of Food and Farming

MARKET DISRUPTIONS. TECHNOLOGICAL DEVELOPMENTS. INNOVATIVE NEW APPROACHES TO COMMON CHALLENGES.Regardless of the market you serve, so much is happening in agriculture today that it’s easy to get caught in the minutiae of day-to-day details and miss the higher-level advances that are changing the world around us and creating opportunity for your business.That’s why Meister Media Worldwide has launched the Global Insight Series^SM. Building on our 2021 reports covering Biologicals and Irrigation Technology, this report on Agricultural Technology is just the latest in this series of topics that are important to the present and future of all markets in agriculture.Agricultural Technology is a subject that crosses all boundaries from row crop and specialty crop production, to ag retail, and even international agribusiness. Where much of the focus in the past has been on more familiar areas like precision agriculture, developments today go far beyond what’s happening at a purely agronomic level in the field. Agricultural data and tools have applications that impact the full food value supply chain, from inputs through the farm and all the way to retail and the consumer.In this report, you’ll learn about:

An introduction to Meister Media’s new Global AgTech Initiative^SM. This initiative explores how technology is being applied in resolving such critical issues as food security, climate change, and water scarcity — and how you and your business can and should play a role.

Perspectives on how ag tech is impacting your market and your business, both through the insights of industry thought leaders and with some real-world examples of how technology is being implemented in orchards, fields, and greenhouses around the U.S. and around the world today.

Key takeaways and highlights from The 2022 VISION Conference^SM, an executive-level event that explored the technology developments and applications that will be impacting agriculture and the full food supply chain over the next three to five years.

This Agricultural Technology Report is the first of four Global Insight Series publications in 2022. Throughout the year we'll be delivering in-depth insights on critical ag topics, including fresh perspectives on Biological Crop Protection, Soil Health, and Plant Health. We hope you enjoy this Agricultural Technology Report and find it useful in helping you identify effective and profitable new solutions for your business.